eCommerce has undergone a significant change with the advent of social networking. Social networking has helped to a large extent in effectively targeting an otherwise fragmented society; it has done so by creating virtual spaces for like-minded people to share and exchange ideas and opinions. This has also given retailers ample opportunity to market their products.
Social networks can help in creating a strong customer base in the following ways:
- Social networking is very useful in bringing out consumer feedback about products and services. It helps retailers map the consumers’ mind and thus, devise innovative means to improve the products and services.
- Social networking, which grew with the intent of collaboration between like-minded people, is ideally suited for targeting niche groups. Sharing experiences about a product or service by a user can go a long way in replicating its usage among other users through viral marketing or word of mouth.
- Social networking has contributed significantly to the growth of “twinsumers”; this thrives on the practice of recommendation among members of a social networking group. People are more likely to buy a product that has been recommended by a friend or acquaintance, rather than trust a catchy teaser.
Social networking has become an inseparable part of the changing Web 2.0 scenario. Social networking websites like MySpace, Facebook and Orkut have captured the imagination of the youth in a manner never seen before. Services like Twitter, Jaiku and Snockles are extending the social experience beyond the confines of the desktop. Web Spiders is at the forefront of developing cutting-edge applications for delivering a rich, highly interactive Web 2.0 experience. You can visit Web Spiders to learn more about Web 2.0 and how it can help your business.