March 03, 2010

Reasons Why Your eCommerce Site Could be Failing

Around his time of the year several online merchants notice a slackening in sales and dragging site traffic. This would be a great time for online merchants to reevaluate their strategies, their web content, and see what’s working for them and what isn’t. Here are some of the reasons why eCommerce sites don’t live up to expectations. For those who can identify with most of these reasons, it’s time for a revamp.

Unattractive Site Design: If your eCommerce website looks like it has belongs to the earlier half of the 2000s then your customers would definitely prefer other trendier looking, modern websites.

Weak Browsing Options: Users enjoy a good browsing experience and if navigation tools are weak, or if your search option is not strong enough then a potential customer could be easily lost.

Lack of Security: Customers who feel that their online transactions are not secure will not check out of your shopping cart. Use of PCI compliant software suites like CoreCommerce or Pinnacle Cart is a good way to address these security issues.

Lack of Contact Information: Customers hesitate to make online transactions on sites that have little or no contact information. Giving complete details about your company and contact information can help boost sales.

There are other aspects to consider such as poor product description/ visibility, poor SEO backing, no up-selling, no payment, tax and shipping information, and so on. So bring to life a fresh eCommerce storefront that is well optimized, designed, and marketed, and you will soon be on the right track.

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