April 23, 2010

Mobile Applications Extend Beyond mCommerce

Commissioned by Sterling Commerce and conducted by Forrester Consulting, a survey was carried out. It highlighted the deployments of mobile applications beyond m-commerce and the factors driving those deployments.

Firstly, a majority of respondents believe that mobile application deployment is critical to long-term corporate success. Secondly, between 86 percent and 90 percent of respondents identified increasing worker productivity and responsiveness as two key factors for deploying mobile applications.

Resolving customer service issues faster and improving customer satisfaction ratings were also included as key factors for deployment.
The results also revealed that nearly 95 percent of respondents are deploying mobile devices for executive management and IT professionals; 84 to 87 percent of enterprises are deploying mobile devices for sales professionals or administrative professionals; 75 percent provide mobile devices to field service personnel and 60 to 65 percent of enterprises deploy mobile devices for employees in supply chain, building security or customer service functions.

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