Mobile marketing is fast gaining popularity due to its wide reach and measurability of its marketing. You can track results and responses of a mobile marketing campaign by virtue of which you can know about consumer’s preferences, market insights, and price points among others.
CPC, Click-through Rate and Impressions are some of the Direct Response Metrics of a Mobile Marketing Campaign by which you can easily measure its success. Most Mobile Commerce campaigns have been proven to generate much higher customer response than online advertising. Brand recall, sale conversion, enquiry, and brand awareness are some of the branding parameters to measure success rate of your mobile campaign. Texting is a popular form of mobile advertising due to its wide reach among potential consumers.