May 17, 2010

Study: Mobile Advertising Gaining Popularity

A study conducted by the mobile audience media company JiWire has proven the effectiveness of mobile advertising, especially ads that appear within apps. Out of 1,000 smartphone users, 52% said they have acted on an advertisement in an app, while 18% have made a direct purchase from an ad in an app in the past one month.

The survey also found that 53% were willing to share their location to get relevant ads. 76% said they prefer to download an advertising-supported app for free than paying a fee upfront for it. Amongst those surveyed, above 40% spend more than an hour per day using apps, with Facebook being the most popular. Each user had an average of 22 apps on their devices.

To read the full report, click here.

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