FUTR 2019 was one of the most important events in the South Asian business landscape. With more than 3,500 attendees, 25% of them C-Level Executives, it’s a dynamic, diverse conference and a peek into the future of retail, marketing and commerce in the region.
As a brand with a foot firmly planted in Asia, Web Spiders was there, wearing multiple hats. Not only were we the official event app partner, as well as an exhibitor, Siddharth, our CEO, also joined the panel to speak on omnichannel retailing and digital transformation intelligence.
“We are proud to be associated with the FUTR event” says Suman, AVP at Web Spiders, “Time and again, we have forged some of our most successful business relationships on these floors. You can feel the energy, enthusiasm and optimism in the air.”
The Era Of Self Service
During the panel panel discussion on Omnichannel Retailing And Digital Transformation Siddharth emphasized how AI-enabled apps such as e2m.live could vastly change the landscape of the global event management industry. Through attributes such as event registration, gamification and multi-event websites, event apps are on the threshold of disrupting the domain in an unprecedented fashion.
When asked how his app would cater to older millennials and baby boomers who preferred the occasional personal touch, Mr. Jhunjhunwala drew their attention to ZOE, Web Spiders’ AI chatbot offering that can effortlessly integrate with the event app. To date, ZOE has been remarkably successful at responding to close-ended queries such as the Wi-Fi password, navigation on the event floor, location of the food-stalls, etc.
Gamification, Augmented Reality And Virtual Reality
Gamification is definitely one of the features that generated the most interest among attendees. In the course of the 2-day event, curious visitors from industries as varied as healthcare and hospitality frequented the WS booth to enquire after the gamification attributes of e2m.live and its AR and VR extensions.
Possibilities of gamification, including in-app loyalty programs, AR-enabled treasure hunts and reward-based games were discussed at the e2m.live booth at FUTR Singapore 2019.
Hundreds of attendees downloaded e2m.live at the event. Its push notifications and note-taking features were a hit with its users. Additionally, participants enjoyed uploading photos on its social walls and taking the in-app surveys.
To know how e2m.live and other AI technologies from the house of Web Spiders can help your enterprise scale new heights, get in touch with us today.