content marketing | WS Group (Web Spiders) Official Blog

5 Must-have Content Assets for #DigitalSuccess

Team e2m.live September 10, 2015 2 Min Read

We have already talked about why content marketing is a must-have, but what are the must-haves in content marketing? To build a refined content marketing strategy, let’s take a look at the 5 content assets that are essential for all…Read more

McWhoppering your Social Media Presence

Team e2m.live September 3, 2015 2 Min Read

The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s…Read more

Five things to consider before you set up your brand blog

Team e2m.live August 25, 2015 2 Min Read

When it comes to getting a constant stream of inbound leads and links, and establishing your brand voice, you can’t beat a blog. The data seems to echo that as well – with recent research suggesting that companies that blog…Read more

What Do Webinars Teach Us?

Team e2m.live August 14, 2015 1 Min Read

In our experience, most marketers attend at least one webinar a month, while most sign up for even more. After all, webinars are great learning opportunities and usually cost little more than an hour (or less) of the attendee’s time.…Read more

5 Things You Should Know About Social Media Marketing In 2015!

Team e2m.live August 12, 2015 2 Min Read

Yup, 2015. Why are we blogging about social media in 2015 when the year is already half over? It’s because we still see brands stuck in the 2010s when it comes to social media marketing, and the results aren’t pretty.…Read more

Old Wine in New Bottle: Top 5 Reasons Why You Should Repurpose Content!

Team e2m.live January 29, 2015 2 Min Read

Old is gold. Well, repurposing old content might actually help you strike gold in generating more leads for your business. Mind you, the word is repurposing and not rehashing. Unlike rehashing, repurposing is not just about sprucing up the presentation.…Read more