McWhoppering your Social Media Presence

The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s…Read more
wave

3 Sacrosanct Rules for Business Blogs

“Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to…Read more
wave

A Quick Guide to Social Selling

When you get right down to it, social selling isn’t really about selling. That comes later. Social selling is, first and foremost, about engaging, interacting, discussing, and becoming trusted by the people you hope to sell to. In a report…Read more
wave

Google Apps Marketplace, Now Open

Now third-party cloud-based apps can supplement Google’s internal online apps. With 50 vendors including Zoho, NetSuite, Skytap, and Atlassian participating in this program a new level of business-to-business marketing seems to have materialized.  The idea behind this launch is “to…Read more
wave