The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s…Read more
“Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to…Read more
When you get right down to it, social selling isn’t really about selling. That comes later. Social selling is, first and foremost, about engaging, interacting, discussing, and becoming trusted by the people you hope to sell to. In a report…Read more
When you develop a website for commercial purposes, it goes without saying that you would try the level best to enhance the effectiveness of your website. Now in this context, ‘effectiveness’ would precisely signify richness and interactivity of the website.…Read more
Compared to the 1.20 billion dollars in 2009, the US m-Commerce sales are predicted to hit the 2.42 billion dollar mark this year, followed by 23.83 billion dollars in 2015. The m-commerce sales totaled to 0.86% of e-commerce sales in…Read more
Now third-party cloud-based apps can supplement Google’s internal online apps. With 50 vendors including Zoho, NetSuite, Skytap, and Atlassian participating in this program a new level of business-to-business marketing seems to have materialized. The idea behind this launch is “to…Read more