McWhoppering your Social Media Presence

The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s…Read more
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Busting a Few Social Selling Myths

Social Selling Myth Busting
1. 72.6% of salespeople using social selling exceeded the quota 23% more often than those who didn’t. (Report published by Social Centered Selling and A Sales Guy Consulting) 2. 54% of survey respondents credited social selling for their closed deals.…Read more
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A Quick Guide to Social Selling

When you get right down to it, social selling isn’t really about selling. That comes later. Social selling is, first and foremost, about engaging, interacting, discussing, and becoming trusted by the people you hope to sell to. In a report…Read more
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Being Social

Social media means different things to different organizations. To me, it is both an extension of my personality as well as my professional life. I started experimenting in this space five years ago and luckily enough….it is here to stay.…Read more
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