Have you ever noticed a wonderful thing about your browsing history on social media? Your likes, posts and shares tell a lot about yourself. Think of a technology that can suggest you books based on your frequent visit details on…Read more
The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s…Read more
In our experience, most marketers attend at least one webinar a month, while most sign up for even more. After all, webinars are great learning opportunities and usually cost little more than an hour (or less) of the attendee’s time.…Read more
Yup, 2015. Why are we blogging about social media in 2015 when the year is already half over? It’s because we still see brands stuck in the 2010s when it comes to social media marketing, and the results aren’t pretty.…Read more
Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break…Read more
Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the…Read more
Instagram has gone from being an iOS-only app to the 3rd fastest growing social media platform with its Android and web presence. There are around 300 million monthly active Instagrammers worldwide. Moreover, as per reports, around 86% of the world’s…Read more
Iconosquare, previously known as Statigram, is a social media tool which provides Instagram users with insights into their accounts. It helps you view the average number of comments/likes per photo, your most liked photos, and other key metrics about your…Read more
Your Facebook community management strategy needs a complete makeover. Period. The new algorithm demands you share original, meaningful content that people love to see. That means your favourite ‘LOL cat’ pictures, memes and of course the ubiquitous TGIF posts are…Read more
Christmas and shopping go hand in hand especially if you are in Singapore, one of the most acclaimed destinations for retail therapy. The country is known for its luxurious shopping malls where visitors are spoilt for choice both in terms…Read more
How often is the name of your brand mentioned on Twitter? Is your official hashtag getting more attention now than it did in the last campaign? Topsy, a feature-rich search engine for Twitter, lets you find out all these, plus…Read more